YOUR YOUTUBE
GROWTH TEAM
At VIDWRK, we believe YouTube is unmatched as a platform for music marketing and artist development.
With over 2.5 billion active monthly users, YouTube is the biggest visual streaming platform in the world, providing tremendous opportunities to reach new audiences and drive substantial revenue.
More than any other content platform, the results you get from YouTube are directly related to the effort you put in–yet very few know how to do it well. With decades of experience, VIDWRK is the key to unlocking your full YouTube potential.
What we do
VIDWRK is a dedicated YouTube consultancy specializing in content strategy, optimization, and promotion.
We partner exclusively with music artists, record labels, and management companies to grow their YouTube presence and drive business growth.
how we do it
Drawing on years of extensive testing and analysis, VIDWRK creates and executes tailored strategies to help music artists maximize their results on YouTube.
With a holistic approach, we focus on every aspect of the platform—official channel content, user-generated content (UGC), long-form videos, short-form videos, and social content—to ensure comprehensive success.
why work with us?
Specialized Knowledge
We have specialized knowledge and skills and know what works for artists and music content.
Brand Defenders
We understand artists and protect their brand, so everything we do compliments their music to add long term value.
Tailored Strategies
We tailor the strategy and plan for each artist based on objectives, budgets and who they are as an artist.
Direct Relationships
We have strong direct relationships with YouTube and hundreds of top YouTube UGC music creators and curators.
Always Evolving
We are curious, driven and obsessed with results. YouTube keeps evolving and so do we to stay ahead.
Proven Results
We are the team that led Warner Records to outperform the overall music market in YouTube revenue growth for 7 consecutive years.
Who we are
VIDWRK principles are James Garrigus, former SVP of Commercial Partnerships at Warner Records and Ramsey Kouri, former VP of Video Strategy and Revenue at Warner Records.
Together we have over 25 years of music industry experience working with YouTube promoting some of the biggest artists in the world, such as Dua Lipa, Benson Boone, Teddy Swims, Linkin Park, Zach Bryan, and hundreds more.
